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Pausing Tags

Tag Pausing Feature in GTM Assistant

The GTM Assistant Shopify app includes a powerful Tag Pausing feature, which allows merchants to temporarily stop sending data to specific tags or pixels without having to uninstall them. This feature provides flexibility for managing tracking and is perfect for situations where you may want to suspend data collection temporarily without losing your tag configuration.

What Is the Tag Pausing Feature?​

The Tag Pausing feature lets merchants pause any tag or pixel configured through the GTM Assistant app.

When a tag is paused:

  • The app suspends all data streams to the selected tag or pixel.
  • The tag remains configured in the app but does not collect or transmit any data.
  • Merchants can resume the tag at any time to restart the data flow.

This feature is particularly useful when:​

  • You’re testing your analytics or marketing setup.
  • You want to temporarily stop tracking for specific tags.
  • You need to pause data collection due to compliance or privacy concerns.

How to Use the Tag Pausing Feature​

Using the Tag Pausing feature is simple and can be done directly from the app interface:

Step 1: Access the Tag Management Interface​

  1. Open your Shopify admin panel.
  2. Navigate to Apps and select GTM Assistant.
  3. In the app dashboard, locate the list of installed tags and pixels.

Step 2: Pause a Tag​

  1. Find the tag or pixel you want to pause in the list.
  2. Click the "Pause" button next to the tag.
  3. Once paused:
    • The tag will stop sending any data to its respective analytics or marketing platform.
    • The tag will be highlighted or labeled as "Paused" in the app interface.

Step 3: Resume a Tag​

  1. To restart data tracking for a paused tag, click the "Resume" button next to the tag.
  2. The tag will immediately resume sending data to its respective platform.

No Restrictions​

  • There are no limits on how many times you can pause or resume a tag.
  • You can pause and resume tags as often as needed, making this feature flexible and convenient for merchants.

Why Use the Tag Pausing Feature?​

1. Testing and Troubleshooting​

Temporarily pausing tags can help you identify and resolve issues in your analytics setup without permanently removing configurations.

2. Privacy and Compliance​

Pause tags to temporarily stop tracking for compliance purposes, such as during changes to consent preferences or updates to your store's privacy policy.

3. Flexibility​

Manage your tags dynamically without needing to uninstall or reconfigure them. This saves time and effort, especially for complex setups.

4. No Data Loss​

While a tag is paused, its configuration remains intact. You can resume tracking without losing any previously set parameters or settings.

Examples of Use Cases​

Suspending Marketing Campaigns​

Pause tags like Meta Pixel or Google Ads tracking during off-seasons or when campaigns are temporarily inactive.

Testing New Configurations​

Pause existing tags while testing new configurations or tags in Google Tag Manager (GTM) to avoid data duplication or conflicts.

Addressing Privacy Concerns​

If customer consent changes or privacy regulations require temporary suspension of tracking, you can pause the relevant tags without permanently removing them.

FAQs on the Tag Pausing Feature​

Q1: What happens to the data when a tag is paused?
A: When a tag is paused, the app stops sending any data to that tag’s associated analytics or marketing platform. No data is lost; the tag simply stops collecting information until it is resumed.

Q2: Can I pause multiple tags at once?
A: Yes, you can pause as many tags as needed. Each tag operates independently, so you can manage them individually.

Q3: Is there a limit to how many times I can pause or resume a tag?
A: No, there are no restrictions. You can pause and resume tags as often as you like, providing complete flexibility.

Q4: Does pausing a tag affect its configuration?
A: No, pausing a tag does not alter its configuration. The tag remains fully configured in the app and will resume tracking with the same settings when unpaused.

Q5: How do I know if a tag is paused?
A: Paused tags will be labeled or highlighted as "Paused" in the app interface. You can also find the "Resume" button next to paused tags to restart them.

Need Assistance?​

If you have any questions or encounter issues with the Tag Pausing feature, our support team is here to help.

Contact Us: support@webgarh.co.in